From Marketing to Profits – The Circle of Business Life

There are many points on the circle of business life. They’re all important, and their individual successes depend entirely on the quality of a few simple concepts – purpose, values, trust, leadership, and communication.

Purpose: The reason any business exists must be clearly articulated and supported by the employees. Mission and vision are certainly important but, an understanding of why the business exists and how it benefits its customers has to be a core motivator for the employees as they do their work.

Values: These are the standards, principles and practices that the organization will not compromise while conducting business. The employees should willingly buy in to the values and be comfortable practicing them daily.

Trust: A high level of trust in any organization speeds processes and projects, reduces costs, increases employee morale and reduces lost time. Trust must be established and expanded up and down throughout the organization.

Leadership: Leaders are responsible for being daily examples of the purpose and values that define the business, and for establishing and expanding trust throughout the business. The end result is an organization full of trusting and trustworthy people who want to contribute to its success.

Communication: Clear, accurate, timely and appropriate communication is what drives the successful outcomes regarding purpose, values, trust and leadership – communication through words and especially communication through actions.

The marketing point on the circle of business life is the place that generates and shares the messages about what the business stands for, how it conducts business, the benefits its products and services provide for its customers, and how it cares about and treats its customers. There could be other messages about how the business contributes to the community and worthwhile causes, how it positively impacts the environment, and more.

Marketing is about getting the right message in front of the right decision makers at the right time. There are many ways to deliver marketing messages. Deciding on the right methods for your business is one of the recommendations the marketing person, department or consultant needs to make. I have my favorite methods for my business. It’s up to you to decide what’s most effective for your business.

Selling follows marketing. Even though purchases of some products and services are made as a direct result of a great marketing message most products and services require a selling step before a decision is made. Effective selling requires the ability to ask the right questions in the right way at the right time to learn what’s most important for the decision makers when considering how your product or service will meet or exceed their criteria.

As part of the selling process decision makers usually want know about the business behind the product and how they’ll be treated after the purchase. A strong belief in the concepts mentioned at the beginning of this article will make this part of the selling process easy.

Production and fulfillment come next. This is a big category that varies greatly from business type to business type. Some products can be pulled out of inventory and delivered immediately. Other products require processes like determining a scope of work, design, production, and testing before delivery.

Some services can be scheduled and fulfilled in a short time frame. Others may have to consider compatibility with the customer’s current equipment, hardware, software, etc. before being implemented.

Regardless of the complexity of this process each and every step involves people in one way or another. The more strongly connected these people are to the core concepts that drive the business, the better the results produced.

Follow up and customer service are next. Checking in with your customers seven to ten days after they’ve received their products or used your services is a great habit to develop. Feedback of all kinds is invaluable. It helps you learn what’s perceived as good or bad about what you sell. It helps you change false perceptions. It helps you learn about potential new products or services. It helps you learn about your reputation and credibility.

Feedback is a gift. Be thankful when you receive it, ask for it when you don’t.

Monitor, evaluate and plan. These are ongoing processes that should be applied to every aspect of a business. These three simple steps create a focus on continuous improvement. A high level of trust promotes honesty in these processes which produces quality results.

This brings us back to marketing again and the circle of business life keeps on rotating.

One last thought – everything mentioned above is driven by people. None of these things work correctly without the right people. Hire carefully. Train thoroughly. Manage effectively. Grow your people to become successful as individuals and your business will reach levels of success beyond your expectations.

Business Life Insurance 18 – Understanding the Statement of Retained Earnings and Cash Flow

Beside understand what is business insurance and business life insurance are important that people own a business understand , so they can protect their business in case of any unforeseen event happened causing hardship to the business owner and their family such as business store burned down one day, if you don’t carry insurance, you would endured some hard times after that. Understand operations of the company also equally important for a successful business. In this article ,we will try to discuss what is the statement of retain earning? and cash flow of the company.

Statement of retain earning is the accumulated of that portion of the shareholders equity derived from a profitable operation since the corporation stared it business.

I.There are two ways to express a Statement of Retained Earnings.

1. Retained earnings (end of year)= retained earnings (beginning of the year)+income for the year- dividends

2. Year end retained earnings= income (for the year)-dividends+ earnings retained (during the year)+ previous year balance

Total accumulated retained earnings does not normally reflect a cash position, but reflects the value of equipment, machinery or inventory and other assets. Instead of paying out all revenue each year as received in salaries or bonuses, a portion is retained to replace equipment and inventory and to finance expansion.

II.Cash Flow
Cash Flow is best expressed and understood in terms of inflow and outflow of cash.

1. Inflow

Inflow is the amount of cash that the company earned, such as additional sales, new investments and new borrowing.

2. Outflow

outflow is the cash that the company has expended in a period of time and it can be controlled by the timing of payments, replacing of equipment or postponing hiring and expansions.

I hope this information will help. If you need more information of the above subject, please visit my home page at:

How Conscious Are You in Your Business Life?

“Final Notification” it said on the outside of the envelope, with the words in all caps and red letters.

Plus, “final” was underscored.

It may surprise you to hear that the response was a sigh of relief.

How come, you ask?

The envelope contained a sales pitch from a life insurance company with which there had been no previous dealings, just lots of mailings from them over the years.

Did “Final Notification” mean the pitches were at last to stop? How wonderful!

Every kind of tactic under the Sun is employed these days to get us to buy something we may not want and might well be better without.

It seems that using manipulation is how just about everybody in the corporate world believes we have to do business if we are to succeed.

What a world of difference there is when, if we have something we believe might be valuable to others-quite different from something we concocted just to make money-we simply put it out there with no more enticement than factual information, merely letting people know what we have to offer and how it might benefit them.

When Presence guides us, no manipulation is required.

If we wish to be conscious in our business life, it’s worth asking whether our “marketing” of ourselves is simply letting people know of a product or service, or whether it’s trying any which way we can to get them to buy.

Consciousness dictates that there’s a much better way than our world’s current deceptive tactics. It’s simply a matter of showing up, making our statement, and then allowing people the freedom to make their choice.

How different the business world would be if this were how everyone functioned.

It’s also the case that many of us wouldn’t have lost so many friends who bought into various forms of marketing and did their utmost to persuade us that this was also the way for us to make a killing.

It’s always fascinating how schemes of this sort, which for a select number do bring in a great deal of money, tout how it will be possible to laze around the swimming pool drinking cocktails instead of going to an office or factory each day.

Is our goal in life to get rich so we can do nothing? In which case we are missing what life is all about.

In our working life, are we coming from consciousness, showing up to serve humanity? Or are we coming from narcissism and greed?

Life isn’t about taking it easy and making money. Life is about being true to who we are-which may or may not provide us with an abundance of material comforts.

As a wise person said once, our life doesn’t consist of the number of possessions we have. And if we already have a big barn that’s full, but there’s still so much more coming to us, the smart thing isn’t to build a bigger barn so we can hoard, but to share.

If greed weren’t driving so much of modern business but rather a desire to contribute our gifts for the common good, one in every seven Americans wouldn’t be living in poverty today-let alone all the poverty that stalks less economically fortunate parts of the planet.

If money and “success” weren’t our motivators, but the desire to express who we are as the self-manifestation of universal consciousness, we wouldn’t be asking what the “going rate” of pay for a job is so we can pay as little as possible. Instead of trying to see how little we can get away with remunerating our employees, we’d be asking ourselves how much we can afford to reward them.

If serving and caring and loving were our approach, we’d be living in a world with no poverty, little crime, and prosperity everywhere.

It’s time to call “Final Notification” on the kind of approach to business and work that isn’t about serving others, only about serving ourselves.