From Marketing to Profits – The Circle of Business Life

There are many points on the circle of business life. They’re all important, and their individual successes depend entirely on the quality of a few simple concepts – purpose, values, trust, leadership, and communication.

Purpose: The reason any business exists must be clearly articulated and supported by the employees. Mission and vision are certainly important but, an understanding of why the business exists and how it benefits its customers has to be a core motivator for the employees as they do their work.

Values: These are the standards, principles and practices that the organization will not compromise while conducting business. The employees should willingly buy in to the values and be comfortable practicing them daily.

Trust: A high level of trust in any organization speeds processes and projects, reduces costs, increases employee morale and reduces lost time. Trust must be established and expanded up and down throughout the organization.

Leadership: Leaders are responsible for being daily examples of the purpose and values that define the business, and for establishing and expanding trust throughout the business. The end result is an organization full of trusting and trustworthy people who want to contribute to its success.

Communication: Clear, accurate, timely and appropriate communication is what drives the successful outcomes regarding purpose, values, trust and leadership – communication through words and especially communication through actions.

The marketing point on the circle of business life is the place that generates and shares the messages about what the business stands for, how it conducts business, the benefits its products and services provide for its customers, and how it cares about and treats its customers. There could be other messages about how the business contributes to the community and worthwhile causes, how it positively impacts the environment, and more.

Marketing is about getting the right message in front of the right decision makers at the right time. There are many ways to deliver marketing messages. Deciding on the right methods for your business is one of the recommendations the marketing person, department or consultant needs to make. I have my favorite methods for my business. It’s up to you to decide what’s most effective for your business.

Selling follows marketing. Even though purchases of some products and services are made as a direct result of a great marketing message most products and services require a selling step before a decision is made. Effective selling requires the ability to ask the right questions in the right way at the right time to learn what’s most important for the decision makers when considering how your product or service will meet or exceed their criteria.

As part of the selling process decision makers usually want know about the business behind the product and how they’ll be treated after the purchase. A strong belief in the concepts mentioned at the beginning of this article will make this part of the selling process easy.

Production and fulfillment come next. This is a big category that varies greatly from business type to business type. Some products can be pulled out of inventory and delivered immediately. Other products require processes like determining a scope of work, design, production, and testing before delivery.

Some services can be scheduled and fulfilled in a short time frame. Others may have to consider compatibility with the customer’s current equipment, hardware, software, etc. before being implemented.

Regardless of the complexity of this process each and every step involves people in one way or another. The more strongly connected these people are to the core concepts that drive the business, the better the results produced.

Follow up and customer service are next. Checking in with your customers seven to ten days after they’ve received their products or used your services is a great habit to develop. Feedback of all kinds is invaluable. It helps you learn what’s perceived as good or bad about what you sell. It helps you change false perceptions. It helps you learn about potential new products or services. It helps you learn about your reputation and credibility.

Feedback is a gift. Be thankful when you receive it, ask for it when you don’t.

Monitor, evaluate and plan. These are ongoing processes that should be applied to every aspect of a business. These three simple steps create a focus on continuous improvement. A high level of trust promotes honesty in these processes which produces quality results.

This brings us back to marketing again and the circle of business life keeps on rotating.

One last thought – everything mentioned above is driven by people. None of these things work correctly without the right people. Hire carefully. Train thoroughly. Manage effectively. Grow your people to become successful as individuals and your business will reach levels of success beyond your expectations.

Business Life Coaching

A leader is one who knows the way, goes the way, and shows the way.

– John C. Maxwell

Gone are the days when people slogged at their work, obeyed the orders of their boss or lived a life on other people’s terms. People now have an option to lead a better and independent life, thanks to a number of home businesses opportunities available on the internet.

However, not everyone is successful at their home business; a lot depends upon the home business that one chooses and business coaching that one receives.

There are many home business affiliate programs offered on the net by various business coaches and success gurus providing guidance and training that is needed to make a success out of your chosen business.

Most of these success gurus promise you to provide business and life coaching on ongoing basis. The mentors for these business programs on the net promise you the one-to-one training that turns you into a successful business person. The training guarantees to change the total perspective of your life so you are more successful not only at your business but also in your life per se. This kind of coaching can be referred to as business and life coaching.

Information technology has changed the way people lived and behaved in the past. More and more people now have access to better tools and products that ensure success at business. You just need a pc and internet connection to have the chance to listen to the thoughts of some of the most successful people of the world. Success begets success. The best way to get success is to be with successful people. It is not always that people make use of people to get success; rather it is also possible to make use of some successful people to get success in your business. There is nothing hyperbolic about the statement, it is a fact; you can really achieve success with the right kind of life and business coaching.

There are also the some of the education and training courses available on CDs which give you access to some of the best minds, solutions and knowledge to run your business successfully.

Some of the courses offer you business and life coaching in a graded manner. If you are a novice some of the foundation coaching first helps you in ‘how you can manage your finances well’ or ‘How you can save taxes’. If you are already have a small business which is not doing well it helps you manage it well by implementing some of the most practical business strategies.

Once you are able to put your business on the right track you can go for business coaching that ensues you good growth in your business and finances. The guidance helps you to set up some multiple streams of income. Provides guidance and strategies to build some residual income and provides you business coaching on one-to-one basis by your business mentor. If you are running internet business, your mentor and coach offers you guidance to attract more and more people to your site by running the correct lead generation programs on your website. He offers you tips on how to have better conversation rate on your site.

As said earlier you also have access to some of the life changing education and coaching to achieve smashing success in your business. This type of coaching provides you interaction with some famous wellness and business experts. The life coaching is specially designed to have a transformational experience on your life and business. Life coaching helps you to excel both as a person and as a business man. This type of training helps you to develop better relationships and also opens channels for you if you are interested to help others in achieving their goals.

Small Business Life Insurance Needs

Have You Given Any Thought To Small Business Life Insurance?

What Type Of Business Do You Own?

Is your business a Sole Proprietorship?

Are you part of a business Partnership?

Is your business an S Corporation?

What about a C Corporation? Is this how you incorporated?

Have you taken advantage of the new Limited Liability Company laws?

How about Key Employees? Do you have any employees that you can categorize them as Key Employees?

Small business life insurance as it applies to each type of business is different in many ways but there are also many similar features as well. What we are discussing here is not group life insurance but more specifically life insurance as it applies to the owners of each business and life insurance for the key employees. Let us take a look at each type of business and how life insurance could go a long way in protecting the business itself as well as the heirs of a deceased business owner.

The Sole Proprietorship.

Because the owner of a sole proprietorship and the business itself is considered one and the same one may think that the need for small business life insurance is limited. Nothing could be further from the truth. We put in a lot of time and effort building a business that has to be dissolved at our death. We do want to have this business transferred to a member of the family when we die. How can this be done?

The estate of the sole proprietor can sell the assets of the business upon his or her death. A small business life insurance policy can be bought during the lifetime of the owner the proceeds of which would be used to buy the business. A buy sell agreement, which would be binding, would determine the terms and the amount to be paid for the business.

Let us assume the proprietor is married and has a son or daughter who is interested in taking over the business upon his death. This young person has spent a lot of time learning the intricacies of operating the business from his or her father. So dad decides he wants to transfer this business to this child upon his death. He has a buy sell agreement drawn up by an attorney that would fulfill his desires. This agreement is funded buy a small business life insurance policy specially bought for that purpose.

The proprietors wife is not particularly interested in the business but if the business owner dies before her she will still need income. The proprietor dies. The proceeds of the small business life insurance policy is used to purchase the business from the estate and the wife has full value in cash. She can use this money to purchase an annuity that would pay her an income for a certain number of years or for a lifetime. Of course this decision will depend on the amount of money we are talking about here.

The Partnership.

The use of small business life insurance in a partnership is very simple and straightforward. The ownership of this partnership is in the hands of three partners. For the sake of easy explanation let us assume that that these partners own equal shares. A buy sell agreement would be set up that would state that the partnership would buy the shares of a deceased partner from his heirs. The buy sell agreement would be binding. The heirs cannot decide they don’t want to sell. The partnership would buy a small business life insurance policy on the lives of each of the partners in the amount of the value of their shares. The proceeds would be used to fund the purchase. In some cases the policies can be owned by the partners themselves. The results are the same.

The Corporations.

Small business life insurance for c corporations, s corporations are limited liability companies is very similar to that of the partnership. The corporation usually owns the policies on the lives of the principals. Upon the death of a stockholder the corporation buys the stock from the heirs of the deceased. A small business life insurance policy is the least expensive way to fund the buy sell agreement. It is recommended that the insurance is updated on a regular basis and that the buy sell agreement is reviewed and updated from time to time…as it is binding.

Key Employee Life Insurance.

What state would your business be in if a key employee died? Have you given this any thought? In my 40 years in the life insurance business I have seen many interesting situations. Some businesses had no key employee life insurance on their valuable employees…much to their detriment. Others were prepared and things continued on smoothly after the death of the key employee. It is recommended that if a business has a very valuable key employee that they buy a small business life insurance policy on the life of that employee equal to about 5 years of that employees income. Upon his or her beath the proceeds of the policy is paid to the business and used to help keep the business going while the company finds a capable replacement.

For more detail on Business Life Insurance go to: http://www.lifeinsurancehub.net